Having recognized he was going "too big," Josh turned to his mentors to confirm if his new approach was the right one. He needed a simple, high impact, and proven product and start selling in a scalable way; and collect feedback to continually improve.
After some changes and shifts in his messaging to focus on Izzybots as a holistic digital marketing channel and not just a chatbot solution, his offering was greatly improved, and Josh formed strong partnerships with multiple digital agencies. These partnerships weren't just for financial benefit. Josh was unwavering that he would only form partnerships with companies and people he enjoys working with. This sets the tone for how Josh and Izzybots conduct business today - having fun and enjoying what they do as much as possible.
From the changes, Josh's business achieved several notable achievements.
- Winning the "Best Use of Social / Mobile Media for 2019" in the British Youth Travel Awards
- Helping one of their clients to hire their first employee
- Assisting in the success of the biggest events in New Zealand
- Freeing up business owners to spend more time with their family and on their hobbies
- Helping to grow people's businesses globally
More than money
Growth wasn't the only thing Josh wanted to achieve. The experience Josh had through 2017 helped him learn his true passion and purpose - helping people to be happy and living life by their own definition of success.
This is front of mind with Izzybots. Izzybots provides a personalised Messenger experience, but it also has a mission to empower people's lives.
It's incredibly important to both Josh and Zeald that every interaction with the Izzybots team and this digital marketing channel help to effectively grow businesses.
The culture and mindset of everyone at Izzybots is absolutely vital. We ensure all staff are cared for, enjoy what they are doing, and live by the principle of only working with companies they enjoy working with. The flow on from this helps all of our clients to provide this to their customers as well.